7 Hiring Mistakes Cannabis Retailers Make

When you’re hiring budtenders, you’re placing your company in a stranger’s hands. The new employee will either help your brand or hinder it, impress your customers or drive them away. Moreover, the new budtender will uphold your compliance record or let it slip into disastrous violations.

The dispensary is where the rubber meets the road in the Cannabis Industry. Due diligence and interviewing skills are important to find successful and productive Budtenders.

Let’s explore 7 hiring mistakes dispensaries make when hiring retail staff.

Hiring Mistake #1: Overvaluing Cannabis Experience

It’s nice if your interviewee knows the difference between sativas and indicas, but in-depth strain knowledge isn’t a “must.” In fact, it can be a problem if your new hire overindulges and shows up to work intoxicated every day. Everything they say and do reflects on your brand, so hopefully they won’t be glassy-eyed when they greet your clientele.

Instead, find people who are eager to learn — and not just about cannabis. No doubt, they’ll become a cannabis expert and help your customers find the best medicines, but they’ll also master the ins and outs of retail. If they’ve held other customer service roles in the past, that’s a plus, and if they have some sales experience, that’s even better. Your budtenders’ ability to “qualify the sale” (i.e., asking lots of great questions) means more than their encyclopedic knowledge of genetics. 

Hiring Mistake #2: Not Doing the Due Diligence

Maybe you’re in a rush. Or maybe a candidate looks perfect when they walk in the door. Regardless of that great first impression, going through the process of a background check is a priceless step toward assembling a solid staff — and preventing product diversion, compliance issues, and customer complaints.

Paid background checks performed by third-party services reveal obvious criminal problems, yet it’s just as important to call the applicant’s references to get a sense of their personality. Ideally, their references will sound enthusiastic. They’ll have pointed answers to your questions about the applicant’s strengths and weaknesses. Truly, they may have more insight into the applicant than the applicant alone can honestly provide .

Check out the applicant’s digital presence too. Facebook or Instagram can tell you more in a few quick scrolls than a pre-interview on the phone. And, of course, applicants need to be legally certified to work as a budtender in your jurisdiction. Ask.

Hiring Mistake #3: Forgetting About Your Company Values

When you’re narrowing down your applicants, keep your mission statement and branding in mind. The new hire should represent your values. He or she might be a great choice for other reasons, such as their background as a cultivator, but if their attitude or customer service skills aren’t in line with your brand, they’re a poor choice. If you have a customer avatar, consider whether this new applicant would be their friend.

Hiring Mistake #4: Hiring a Super-Star

A dazzling resume may be a great thing if the applicant can work well with a team. Retail is a teamwork-heavy endeavor, with multiple departments depending on one another — or falling apart into a cascade of problems. 

HR managers from Fortune 500 companies want to see how an interviewee performs in the “real world,” rather than across a desk, so they take them to lunch or give them a tour of the facility. A team player will treat everyone with respect, make eye contact, and ask questions that show curiosity about the business and other people. If, while at lunch, the applicant disrespects the waiter or barges in front of other people in line, they’re probably a bad team member. When hiring entry-level budtenders, going to lunch might not be feasible, but introducing them to your staff and showing them the sales floor is definitely a good move.

Hiring Mistake #5: Asking the Wrong Interview Questions When Hiring Budtenders

We’ve all heard the question “where do you want to be in five years?” But applicants are well prepared for that type of question, or questions like “what are your strengths and weaknesses?” When asking interview questions to a budtender, these answers are important — and so is digging deeper.

Savvy hiring managers in Silicon Valley have begun asking questions like “if you were an animal, what type of animal would you be?” Or “what qualities do you value in your friends?” These questions uncover the applicants personality much better than generic about previous jobs or the applicant’s strengths. 

Ask about why they want the job and why they want to work in the cannabis industry. Their answer will tell you a lot about how serious they’re taking the responsibility and if they’re grounded in reality.

Hiring Mistake #6: Overestimating the Applicant’s Understanding of the Job

Many applicants just think it’s cool to sell weed for a living. And it is. But they need to understand that cannabis regulations are intense and that compliance comes first. Your job posting should make this clear by listing desired traits such as “attention to detail,” “organized,” “responsible,” etc. 

More to the point, the job listing needs to be very clear about the responsibilities of the role — whether it’s inventory manager, shift manager, or budtender. If this isn’t clear the applicant won’t know what’s expected of them. Well-developed standard operating procedures, or SOPs, can help. Reflect on your SOPs to create the listing. That way, applicants know what they’re getting into.

Hiring Mistake #6: Not Casting a Wide Net

Posting your ad to a job board will bring you some good leads. But to get the best leads, you’ll want to cast a wider net. You can post to LinkedIn, Indeed, Cragislist, local job boards, and cannabis-specific job boards like 420 Careers. Advertise in-store, and ask your best budtenders if they have friends to refer. At this stage, the more the merrier.

Hiring Mistake #7: Being Inefficient

Once all those leads are knocking on your door, you’ll want to cull through them quickly. Dozens of 30-minute interviews will kill your productivity. And while you want to find the best of the best, there’s a better way.

A simple, ten-minute phone call can cut your interview list by 75%. You already have their resume in-hand, so use questions that reveal their background and the types of work environments they enjoy. The tone of a quick phone call can speak volumes — and save you a lot of time.

Successfully Hiring a Budtender

Congratulations! You’ve hired a rock-start team member who’ll be a great representative of your brand and a long-term asset. Now, you can make training easier with the Cova POS. The Cova platform takes a lot of the compliance worries off the table and softens the learning curve for your new budtender. In fact, its intuitive interface makes register training nearly automatic. 

Cova designed and built the product especially for the cannabis industry. Our front-end POS is like a swiss army knife for your budtenders, providing them with critical information that accelerates their product knowledge while satisfying your customers’ preferences. That way, they can attend to your customers however they want to shop and process sales with ease.

Editorial Staff

The CannaBizCentral Editorial Team is dedicated to providing a professional, unbiased source for legal cannabis business resource news. With over a decade of experience reporting on the latest cannabis news, we’re committed to meeting the high demand for honest, up-to-date information from the nation’s fastest-growing industry - legal cannabis.