Unpacking the Essentials of New Email Protocols from Gmail and Yahoo

Gmail and Yahoo have introduced new email standards affecting commercial senders, emphasizing authentication, easy unsubscribe options, and strict spam complaint thresholds. Regardless of your email volume, these changes underscore the importance of best practices in email marketing. Learn how to navigate these requirements with ease, ensuring your emails reach inboxes and maintain a positive reputation. This overview covers the necessity of email authentication, streamlined unsubscribe processes, and the critical need to monitor and maintain low spam complaint rates. Discover the tools and strategies that can help you comply with these new protocols and enhance your email marketing effectiveness.

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The Ever-Evolving Cannabis Executive-Chief Human Capital/Human Resources Role

Understanding the critical need of the Cannabis CHC/HR role and the types of capabilities you should be looking for in a candidate will help prepare you for your search and ensure that you’re evaluating potential candidates based on the real needs so that when we enter into our new normal, your organization is prepped and set up for success and not trying to play catch up based on some missteps. We’ve curated a list of the qualifications and criteria below that your top tier candidates should possess to fill this critical leadership position.

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What Cannabis Businesses Need to Do to Adapt to COVID-19

The COVID-19 virus has impacted just about every business sector on a global scale, and cannabis companies—regardless of their status as essential businesses—were not exempted from this reality. It is the responsibility of every cannabis business to protect its customers amid this pandemic and ensure their employees do not face unemployment due to poor preparation and foresight as a result of their business failing.

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Return To Work Requirements During COVID-19

Each city, county, and state will have its own specific requirements as to when and how you can re-open your business so you should be sure to check your own regional and municipal requirements. We dicuss generally how to handle returning to work and help facilitate a safe and compliant operation for your cannabis business in this new COVID-19 era

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Essential Strategies for Cannabis Business Success

Choosing partners with intention and forethought will smooth the road toward sustained and reliable growth. Managing finances with unpredictability in mind will make all the difference when the next roadblock threatens to stall forward momentum. Through each step of this planning process, a team that can help find creative solutions to ongoing risk will be the most valuable tool for your Cannabis Business Success

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