Packaging for Cannabis Products.

The cannabis industry is experiencing a meteoric rise, with legal markets expanding across the globe. This growth spurt brings with it a plethora of challenges and opportunities, especially in the domain of product packaging. Cannabis product packaging walks a tightrope between regulatory compliance, sustainability efforts, and enhancing the consumer experience. Let’s delve into how innovators in the industry are navigating these waters.

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How to Boost Your Cannabis Dispensary Marketing in 2024

In the dynamic world of the cannabis industry, the role of strategic marketing cannot be overstated. For cannabis dispensaries looking to carve out their niche and drive growth, mastering the art of marketing is not just an option—it’s a necessity. As the legal landscape continues to evolve and more players enter the market, standing out from the crowd requires more than just offering quality products. It demands a deep understanding of effective marketing strategies that resonate with your target audience.

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Cannabis Set to Outpace Alcohol in Consumer Growth

An investment bank’s recent forecast has painted a promising future for the cannabis industry, projecting a significant surge in consumer base and sales revenue that is expected to overshadow the alcohol market by 2027. The report highlights a pivotal shift in consumer preferences, with millions of consumers predicted to transition from alcohol to cannabis, contributing to an explosive growth in cannabis sales, which are anticipated to hit the $37 billion mark within the next few years.

This market evolution reflects a broader societal acceptance and integration of cannabis, driven by its legalization in numerous regions and the growing recognition of its diverse applications. As the cannabis industry continues to mature, its economic impact is becoming increasingly significant, signaling a major shift in how consumers are choosing to spend their leisure dollars.

The projection not only underscores the potential profitability and expansion of the cannabis sector but also indicates changing consumer behaviors and preferences, suggesting a future where cannabis could become a staple in social and recreational activities, much like alcohol has been for centuries.

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Cannabis Companies Should Consider Dispensary Text Message Marketing

Florida-based cannabis CRM and loyalty marketing provider Springbig has recently developed a service that allows brands to partner with retailers and directly market to consumers in a compliant manner. Springbig Brands is the first platform in the cannabis industry that sends brand advertisements to active dispensary customers through text message marketing channels.

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