Pierson Ferdinand Cannabis Practice

Marketing

Create an image illustrating a diverse team of professionals working together in a modern cannabis company setting. Show people of various ethnic backgrounds, genders, and abilities engaged in collabo

Implementing Diversity and Inclusion Initiatives in Cannabis Companies

The cannabis industry has experienced phenomenal growth and transformation in recent years. However, like many other burgeoning sectors, it faces

cannabis Industry marketing

Navigating the Challenges and Opportunities of Cannabis Marketing in 2024

The cannabis industry in the United States is experiencing unprecedented growth, evolving from its humble beginnings to a significant market player. Despite its rapid expansion, the industry faces considerable challenges in marketing due to strict federal, state, and local regulations, along with a lingering social stigma. This blog post explores effective strategies for marketing cannabis while adhering to the complex web of regulations.

Implement Cannabis Loyalty Programs: Boost Customer Retention and Increase Sales

Looking to boost customer retention and increase your dispensary’s sales? Implementing cannabis loyalty programs is a proven way to reward your regular customers and keep them coming back for more. With the right strategy, you can create a loyalty program that not only incentivizes repeat business but also builds a community of dedicated patrons who feel valued and appreciated. In this article, we’ll dive into the essentials of setting up an effective cannabis loyalty program and offer tips to ensure its success.

Cannabinol (CBN): The Next High-Value Cannabinoid You Need to Know About in 2024

CBN is a mildly psychoactive cannabinoid found in aged cannabis, formed from the degradation of THC. It may have therapeutic benefits like promoting sleep, relieving pain, and neuroprotective effects, though more research is still needed. CBN interacts with the endocannabinoid system but has a much lower affinity for cannabinoid receptors compared to THC.

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