Business Resources for Cannabis Companies
Podcasts are a growing platform for cannabis brands to connect intimately with consumers. For the cannabis industry to thrive, we need to meet consumers where they are today. As that listener demand continues to grow, here are five reasons podcast marketing is the future and why cannabis brands should implement it.
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Choosing partners with intention and forethought will smooth the road toward sustained and reliable growth. Managing finances with unpredictability in mind will make all the difference when the next roadblock threatens to stall forward momentum. Through each step of this planning process, a team that can help find creative solutions to ongoing risk will be the most valuable tool for your Cannabis Business Success
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Whatever kind of company you have, the CFO’s expertise invaluably helps the CEO make smart decisions at critical moments that steer the company toward successful milestones.
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To prosper in these tough times, cannabis muti-state operators need to follow these 5 principles:
1. Have a two year capital and cash-flow cushion
2. Strong competitive positions in markets.
3. Operational excellence.
4. An attainable business model with a path to profitability.
5. An expansion driven by realistic expectations surrounding a return on investment.
The COVID-19 pandemic has had an unprecedented impact on cannabis businesses, large and small, and has substantially impacted the value of many of those businesses
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The term “entourage effect” describes the combined effects of cannabinoids and terpenoids on the consumer’s psychological perception of different cannabis varieties. Each variety, or strain, contains varying concentrations of cannabinoids, including psychoactive tetrahydrocannabinol (THC) and non-psychoactive cannabidiol (CBD), and has a unique terpenoid profile. As such, consumers are able to choose cannabis based on a desired effect, such as relaxation, and a specific aroma. Despite widespread information on the characteristics of different strains, the underlying genetic information accounting for these differences remains poorly understood.
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Cannabis Companies are doing a disservice to investors and industry stakeholders by playing games with executive compensation reporting.
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This year’s initial pullback on venture funding was at first an acknowledgement that no market can support endless quarters of negative company earnings, regulatory uncertainty, and legal challenges. Now that COVID-19 has shaken the world, it’s clear the cannabis industry will have to respond in unique ways to finding capital, too, as investors remain cautious.
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When you’re hiring budtenders, you’re placing your company in a stranger’s hands. The new employee will either help your brand or hinder it, impress your customers or drive them away. Moreover, the new budtender will uphold your compliance record or let it slip into disastrous violations.
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In June 2019, Gov. Kate Brown signed legislation that would allow Oregon to make agreements with other states to import and export legal cannabis, but only if federal law changes to expressly permit the practice.
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