Compensation and Equity

Magnolia Bakery and incredibles Expand Partnership with THC-Infused Treats in New Markets


The Expansion of a Sweet Partnership

The partnership between Magnolia Bakery and incredibles is set to broaden its horizons, aiming to tantalize a wider audience with cannabis-infused delights. The expansion is geared toward introducing delectable chocolate treats infused with THC to a broader market, specifically targeting RISE Dispensaries in New York and New Jersey. This move is a significant step from their previous markets and indicates a growing demand for gourmet cannabis products.

This strategic expansion springs from a successful initial collaboration that was well-received, showcasing the synergy between Magnolia Bakery’s classic, beloved desserts and incredibles’ innovative approach to cannabis-infused treats. With the partnership poised to reach even more consumers, the future looks promising for cannabis dessert enthusiasts.

Gourmet Treats with a Twist

Magnolia Bakery and incredibles have opted for two irresistible, limited-edition THC-infused chocolate bars as the centerpiece of their expanded partnership. The Swirled Famous Banana Pudding Bar brings together creamy vanilla pudding, crunchy vanilla cookies, and freeze-dried bananas, offering a nostalgic and luxurious cannabis dining experience.

Equally enticing is the Red Velvet Piece Ahhh Cake 1:1 Bar, which captures the essence of a moist red velvet cake, complemented by cream cheese tang and rich dark chocolate. These indulgences offer both flavor and consistency, a testament to the expertise and creativity of both Magnolia Bakery and incredibles.

Each bar has been crafted with care, ensuring precise levels of THC and CBD to provide consumers with a satisfying and predictable experience. The Swirled Famous Banana Pudding Bar offers 10 mg of THC per piece, with a total of 100 mg per bar, while the Red Velvet Piece Ahhh Cake 1:1 Bar provides 10 mg of THC and 10 mg of CBD per piece, delivering a balanced experience through its entire 100 mg THC and 100 mg CBD content per bar.

With these products hitting RISE Dispensaries across states like Illinois, Nevada, Massachusetts, New York, and New Jersey, and being available online, adult consumers (21+) nationwide can access these unique delights. This means that fans of Magnolia Bakery’s iconic treats can now enjoy their favorite flavors in a new and exciting form.

Green Thumb Industries, incredibles’ parent company, is leveraging its national reach and extensive network to make these products accessible to as many customers as possible. Through 14 U.S. markets and 98 retail locations, this partnership is set to redefine how consumers enjoy dessert and cannabis products combined.

Statements from company executives further highlight the excitement surrounding this project. Dominic O’Brien from Green Thumb praised the collaboration’s quality consistency, while Sara Gramling from Magnolia Bakery emphasized the thrill of introducing their classic flavors to cannabis consumers. Together, these brands are not only expanding markets but also culinary boundaries, bringing a luxurious twist to the traditional cannabis-infused product market.